Firefly has been appointed to handle the UK PR programme for the leading European IT services provider, Steria, following its recent acquisition of UK-based outsourcing and technology firm, Xansa.
Firefly held the previous Steria account and were up against Xansa’s incumbent PR agency in a two-way pitch.
The Firefly team is tasked with raising awareness of the new scale and breadth of the combined Steria organisation amongst UK media.