Firefly has been appointed to handle the European PR programme, including UK implementation, for pan-European digital marketing company, TradeDoubler and its search engine marketing arm, The Search Works.
Headquartered in Sweden and listed on the OMX Nordic Exchange, the company boasts a unique global reach with local offices in 18 countries. It has a market-leading network of more than 120,000 website publishers and over 1,600 advertisers including a mix of local and international companies such as Apple Store, Dell, eBay and Kelkoo.
Firefly previously held The Search Works account and beat the other incumbent agencies, as well as two others, to land the three-part brief.
Firefly is tasked with maintaining and strengthening TradeDoubler and The Search Works' market-leading position within an increasingly competitive marketplace. Using a combination of traditional and digital media techniques, Firefly will be responsible for broadening awareness of TradeDoubler's product offering beyond affiliate marketing and positioning it as a full-service digital performance marketing agency.