Firefly pioneered the electronic delivery of information to the media. Our Internet Press Centre (IPC) allows us to manage a virtual press office for each of our clients within the Firefly web site. Press releases, high-resolution images and background information on each client is stored in an exclusive area on the site. The site is an invaluable resource for the media looking for information on specific clients or general information on a certain topic area. 

The IPC is also our main distribution tool. We email news releases to carefully managed lists of journalists and give them the option to return to the site, via a link in the email, to read any relevant background information, or download a suitable image. The feedback from journalists about the system has been very positive and clients appreciate having a fully managed online press centre as part of any Firefly programme.