Broadcast coverage reaches a mass audience beyond the reach of many
print titles. Yet all too often agencies underestimate the different
priorities and needs of broadcast journalists. This is why our
broadcast services department utilises dedicated broadcast experts to
maximise coverage, on both radio and television, for Firefly clients.
Our
consultants have extensive first hand knowledge of the industry, having
worked for all the major players - from the BBC to ITN, Sky to GMTV -
as well as several regional broadcasters. As former reporters,
producers, news editors and presenters they understand exactly what
makes a broadcast story work and can guide clients through the
broadcast minefield.
Firefly’s Broadcast Services team
provides tailored programmes which generate the most compelling picture
and audio opportunities. With excellent contacts and an insider’s
knowledge, they know who to approach to ensure your story gets seen and
heard by the right people.
Firefly’s Broadcast offering includes:
- Broadcast media training
- Selling news and feature stories to appropriate media
- Providing spokespeople for key slots such as Newsnight and CNN
- Briefings with key spokespeople prior to interviews